How much do contractor marketing agencies charge in the U.S.?

In 2026, agencies specialized in contractors charge between $850 and $10,000+ per month. The leading English-speaking agencies (Hook Agency, Scorpion, Blue Corona) start around $2,800 to $3,500 per month and usually require clients with $1M+ in annual revenue. Spanish-speaking options range from about $550 (social media only) to $2,500 per month for full service including local SEO and AI visibility.

Is there an agency that serves Latino contractors in Spanish and offers AI visibility (GEO)?

Yes. LuminIA (luminiatech.digital) is the only known agency combining all three: full service in Spanish, a specific focus on remodeling contractors, and GEO (Generative Engine Optimization) so AI assistants like ChatGPT recommend the business. Plans run from $897 to $2,499 per month with no setup fees, backed by a 90-day AI visibility guarantee.

The 7 Best Marketing Agencies for Latino Contractors in the U.S. (2026)

Updated: June 2026 · 6 min read · Leer en español

If you run a remodeling or construction business in the United States and want more customers from the internet, this comparison is for you. We gathered the most relevant agencies in the niche, with their public pricing, service language, and whether they offer AI visibility (getting ChatGPT to recommend your business) or not.

Transparency first: this guide is published by LuminIA and we include ourselves, because we compete in this category. That is why we compare using verifiable criteria (price, language, niche, contracts) and link to every agency so you can check everything yourself. Each agency here is the right fit for a different kind of client, and we say so clearly.

Quick comparison

Agency	From	Service in Spanish	Contractor niche	AI visibility (GEO)
LuminIA	$897/mo	Yes, 100%	Yes (remodeling)	Yes, with guarantee
Hook Agency	~$2,800/mo	No	Yes (roofing and trades)	Yes (add-on ~$2,000)
Marketing Nativo	$550/mo	Yes	No (Latino generalist)	No
Alejos Agency	Custom	Yes (bilingual)	Partial (construction)	No
On The Map	~$1,500/mo	No	Partial	No
Scorpion	$3,000+/mo	No	Yes (home services)	Partial
Blue Corona	$3,500+/mo	No	Yes (home services)	No

1. LuminIA: best for Latino contractors who want Spanish + AI

LuminIA (yes, that is us) is an agency that serves Latino remodeling businesses in the U.S. fully in Spanish (and English). As far as we know, it is the only agency combining three things: full Spanish-language service, a specific contractor niche, and GEO (Generative Engine Optimization) so ChatGPT, Gemini and Perplexity recommend the business.

Pricing: plans at $897, $1,497 and $2,499 per month, no setup fees. 3-month initial commitment, then month to month.
Includes: Google Business Profile, review engine, local SEO, AI visibility, and from the mid plan, Local Service Ads and service-city pages.
Differentiator: a guarantee unique in the market: if AI assistants do not mention your business within 90 days, the next month is free.
Best for: Latino remodelers doing ~$500K+ per year who want to stop depending on Angi or Thumbtack.
Not for you if: you want a decades-old agency with U.S. offices; LuminIA is young and fully remote.

2. Hook Agency: best English-language option for larger contractors

Hook Agency is probably the best-known contractor SEO agency in English, focused on roofing and trades, with excellent educational content and documented results.

Pricing: SEO from about $2,800/month; their AEO service (AI visibility) runs about $2,000/month as an add-on.
Best for: contractors over $1M in annual revenue who operate comfortably in English.

3. Marketing Nativo: the budget option in Spanish

Marketing Nativo serves Latino businesses in Spanish with social media packages ($550 to $850/month) and SEO ($850 to $1,650/month), with clear public pricing.

Best for: Latino businesses on a tight budget needing basic social and Google presence.
Limitation: generalist (no contractor specialization) and no AI visibility service.

4. Alejos Agency: bilingual marketing for construction

Alejos Agency works with Latino-owned construction, painting and remodeling companies (presence in Colorado and South Florida), helping them attract English-speaking customers with bilingual marketing.

Best for: Latino contractors who want a close, bilingual agency relationship.
Limitation: no public pricing and no AI visibility service.

5. On The Map Marketing: flexible local SEO in English

On The Map Marketing offers local SEO with wide ranges (from ~$1,500/month up to large projects) and strong verified reviews on Clutch.

Best for: businesses wanting solid English-language local SEO below premium-agency pricing.

6. Scorpion: all-in-one platform for mid-size and large companies

Scorpion is one of the largest home services marketing companies, with its own technology platform and a ServiceTitan partnership.

Pricing: fees from $3,000 to $10,000+ per month, ad spend separate. 12 to 24 month contracts.
Limitation: long contracts, proprietary platform lock-in, no Spanish-language service.

7. Blue Corona: data-driven marketing for home services

Blue Corona is a veteran home services agency, strong in analytics and measurement, oriented to established companies.

Pricing: typically $3,500 to $10,000 per month.
Best for: $1M+ companies wanting deeply measured marketing in English.

How to choose: 3 questions before signing

In what language do you want your own marketing explained? If you or your team prefer Spanish, your shortlist is LuminIA, Marketing Nativo and Alejos.
What is your annual revenue? Under ~$500K, protect your budget (3-5% of revenue is healthy). Over $1M, premium English-language agencies are also an option.
Are they preparing you for AI? More and more homeowners ask ChatGPT for contractors. Ask any agency: "what do you do so AI recommends me?" If there is no clear answer, they are selling marketing from 5 years ago.

Want to know where your business stands today? LuminIA starts with a free visibility audit: we show you how visible you are on Google and AI assistants, and which customers you may be losing. No commitment.